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Olympics Opening Ceremony Ratings Are A Bust In The U.S.
Axios: Olympics opening ceremony ratings fall to 33-year low
Ratings for the Olympic Games opening ceremony were down 36% compared to 2016, according to preliminary numbers from NBC Universal.
Why it matters: The figures for the Tokyo Games event mark the lowest audience for an Olympics opening ceremony event in over three decades, per Reuters.
* Roughly $1 billion has been spent on advertising around the Olympics.
Ratings are the only real metric marketers can use to justify much of that spend.
By the numbers: About 17 million people watched the event on broadcast and streaming, according to NBC. Early broadcast numbers suggest some 10 million people watched the event on linear TV.
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Update: NBC estimates 17 million in US saw opening of Tokyo Olympics (AP)
WNU Editor: The 13 hour time difference on the U.S. East coast does not help the ratings.
Update: The ratings are a smash in Japan .... More than 70 mln people in Japan watched opening ceremony (Reuters).
Update #2: The official Olympic's website is here (link here).
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