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Title : British Army Wants 'Snowflakes, Selfie Addicts, Gamers And Me Me Me Millennials' To Join-Up
link : British Army Wants 'Snowflakes, Selfie Addicts, Gamers And Me Me Me Millennials' To Join-Up

British Army Wants 'Snowflakes, Selfie Addicts, Gamers And Me Me Me Millennials' To Join-Up

Daily Mail: Fall in, you ’orrible little snowflakes! British Army's new recruitment drive targets 'me me me millennials, phone zombies and selfie addicts' in bid to make up falling soldier numbers

* New poster campaign appeals to computer game geeks and selfie addicts
* The campaign is said to have cost the Army around £1.5million to put together
* The aim is to sign up millennials with compassion, self belief and focus

What would an old-style sergeant major say? After telling soldiers it was all right to cry, the Army is now seeking recruits from the snowflake generation.

Its new poster campaign appeals to computer game geeks and selfie addicts.

The adverts, unveiled today, are inspired by the famous First World War poster featuring a pointing Lord Kitchener and the slogan ‘Your country needs you’.

Part of a £1.5million recruitment campaign for 2019, they show six soldiers with labels of modern stereotypes, such as ‘phone zombies’ and ‘class clowns’ above the slogan ‘Your Army needs you’.

Read more ....

WNU Editor: You can see two of their ads below. On a side note, current soldiers are furious with this recruitment campaign .... 'Any f*****, we're desperate!': Furious soldiers take aim at Army's new £1.5m recruitment drive calling on Snowflakes and Phone Zombies (Daily Mail).

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More News On The British Army's Recruitment Campaign

Army campaign targets 'snowflake' millennials -- BBC
UK army recruitment ads target 'snowflake' millennials -- The Guardian
British Army targets 'snowflakes, binge gamers and me, me, me millennials' in new recruitment drive -- The Telegraph
British army calling on 'snowflakes,' 'binge gamers' to join -- UPI
British Army recruitment posters target millennial 'phone zombies' and 'selfie addicts' -- ABC News Online
British Army Seeks 'Snow Flakes' And 'Me Me Me Millennials' In New Recruiting Campaign -- NPR
British Army wants ‘millennials’, ‘snowflakes’, 'phone zombies' to pick up rifles and defend country -- FOX News
Army recruiting 'snowflakes': What do people think? -- BBC

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